HEALTHGRADES  

SENIOR MARKETING MANAGER

MARCH 2022-PRESENT 

PRODUCT MARKETING MANAGER

JUNE 2021-MARCH 2022

BRAND VIVA MEDIA  

SENIOR MARKETING MANAGER 

SEPTEMBER 2019-JUNE 2021

• Develop marketing strategies and integrated campaigns for B2B and B2C agency clients across industries ranging from healthcare to real estate. 
• Plan and execute multi-channel digital marketing programs, inclusive of Search Engine Marketing, social, website, and email. 
• Produce lead-generating content, sales enablement materials, project briefs, and client proposals in support of both client and agency growth objectives.   
• Lead client branding sessions to form company messaging, determine brand look and feel, identify target buyer personas, and map customer journeys.   
• Project manage internal and external stakeholders, designers, animators, and videographers to convey client vision and ensure quality deliverables. 

ILLEGAL PETE’S 

MARKETING DIRECTOR  

JANUARY-AUGUST 2019 

• Spearheaded company-wide and local store marketing campaigns for fast-casual restaurants in Denver, Boulder, Fort Collins, Tucson, and Tempe. 
• Collaborated with external radio, print, digital advertising, and community partners on limited-time promotions and evergreen marketing campaigns.  
• Established departmental project management system to streamline team communications, track progress, and increase cross-departmental efficiency.  
• Leveraged food and alcohol vendor partnerships to drive promotional opportunities in-store and online, with a strong focus on bar programming. 
• Directed efforts of marketing team to improve social media and PR engagement, enhance email list KPIs, and encourage repeat store visits.  

MARKETING MANAGER 

MAY 2018-JANUARY 2019 

• Managed online listings, review websites, overarching social media brand profiles, and 11 individual location pages across Colorado and Arizona. 
• Evaluated effectiveness of campaigns year-over-year; recommended original on-premises promotions and employed new digital marketing tactics. 
• Worked cross-functionally with training, operations, IT, and restaurant staff. 

GROWLER USA  

MARKETING COORDINATOR 

JANUARY 2017-MAY 2018 

• Served as liaison for franchise partners at 20+ brewpub locations nationwide. 
• Created integrated marketing campaigns at the brand-wide and local store level that incorporated web, social, email, and direct mail components. 
• Penned content – featured digitally on NPR’s The Salt and Bustle and on-air at FOX31 Denver – promoting Growler USA and the craft beer community. 
• Administered franchise sales website, consumer-facing website, and child pages on WordPress, increasing web sessions by 60% during tenure.  
• Implemented system-wide email marketing and customer loyalty program in Zenreach, with messages averaging a 37% open rate. 

MEDICAL GROUP MANAGEMENT ASSOCIATION  

MARKETING COORDINATOR  

FEBRUARY 2016-JANUARY 2017 

• Designed and launched persona-specific automated marketing campaigns in Eloqua to drive consumer engagement and new-member signups. 
• Increased attendance to the organization’s annual conference by 30% year over year through digital and print marketing efforts. 
• Generated copy for company website, direct mail, drip campaigns, and print collateral; purchased digital and print ad space and oversaw asset creation.