With the goal of securing additional media coverage and consumer interest, I penned a St. Patrick’s Day piece offering tastier, refined alternatives to green beer and shots of Jameson. The content allowed us to position Growler USA as a St. Patrick’s Day destination for those who had grown weary of the raucous St. Paddy’s Day party scene, but still wanted to celebrate the holiday with Irish-inspired American craft brews.

Fishman PR conducted outreach on the company’s behalf, securing a spot for Growler USA Phoenix’s operator on Your Life Arizona, in addition to two local spots on FOX Denver.

Activation tips were provided to each franchise location and a short video focusing on craft beer alternatives with traditional Irish dishes was promoted on social (Facebook and Instagram).

View a PDF of the piece here, or scroll through the images below.