Growler USA partnered with Green Flash Brewing Company based in San Diego, CA, to create a beer- and cause-based, system-wide limited-time-offer for our brewpubs. The purpose of this LTO was to associate Growler USA with another well-known craft brewer, align with their annual cause marketing campaign, generate a sense of urgency to enjoy their limited release brew, Treasure Chest.

I worked alongside Growler USA’s Director of Marketing and the team at Green Flash to:

• Identify the Treasure Chest limited-release brew and charitable program as a strong fit for the Growler USA brand
• Select two additional beers that complemented Treasure Chest and the fall time frame of the LTO
• Simplify the menu offerings for the LTO (in comparison to those of the Stone LTO), accommodating all Growler USA kitchen formats
• Create promotional messaging, with an emphasis on the charitable component of the Treasure Chest program, for social media, in-store, and PR use
• Implement the Green Flash program at 14 Growler USA locations, ensuring proper keg allocation and timely order placement

View my Green Flash Growler USA LTO Recap to learn more about the in-store, PR, and the digital activation utilized during this campaign.