Growler USA partnered with Stone Brewing Co., based in Escondido, CA, to create a summertime, system-wide limited-time-offer for our brewpubs. The purpose of this LTO was to associate Growler USA with a major craft brewer, generate a sense of urgency surrounding new beers and a limited-time menu, and build a foundation for future co-branded partnerships.

This was the first system-wide partnership we initiated as a brand. As Marketing Coordinator, I worked directly with the team at Stone to:

• Select the three beers featured in the LTO, which were chosen for their novelty (or notoriety) and seasonality
• Create promotional messaging for social media, in-store, and PR use
• Collaborate on a design and message for the LTO that highlighted both participating brands
• Roll out the promotion to 12 Growler USA locations, ensuring proper keg allocation

View my Stone Brewing Growler USA LTO Recap to learn more about the in-store, PR, and the digital activation utilized during this campaign.